SEO stands for search engine optimization. Search engines such as Google direct traffic to websites and web pages. When a business performs SEO, it improves the quantity and quality of traffic being directed to its site by these search engines.
Search engine optimization focuses on how search engines work and how people use them. Successful SEO translates into more site visitors and views (and, therefore, more customers or clients).
How to rank on the first page of Google using SEO
1. Write for humans
Don't jam keywords into content like it's going out of style. Instead, write with a human audience in mind. Content should be trustworthy and easy to read and understand. Google frowns on keyword-stuffing and will penalize content that does it.
Remember: ranking on the first page of Google is about providing information. This is where all that marketing advice about creating useful content comes into play. Web pages need to be filled with high-quality information that answers readers' questions.
2. Include internal links
Internal hyperlinks help connect a site's content. This makes it easier for Google to read the structure of the website. A lot of businesses focus their SEO efforts on backlinks (or external links), but internal links are important, too.
Linking internally also passes page authority from one page to another. So, if page a has authoritative external links pointing to it, its authority can be passed to page B through internal links.
User experience improves with good internal linking as well -- and the more user-friendly a website is, the better it ranks within Google. Internal linking can boost average time on-site and push site visitors down purchase funnels.
3. Optimize for mobile
If a site isn't optimized for mobile use, it will not be at the top of a Google search results page. Statistics show that today's consumers use their phones more often than they use their computers.
Here are some quick tips for mobile optimization:
• Make elements easy to scroll through and click
• Ensure calls-to-action (CTAs) are easy to find
• Use a font that's readable on small devices
• Minimize pop-ups
The bottom line
Search engine optimization (or SEO) is a powerful marketing tool. It can be used to improve a business' reach and visibility. By implementing a few simple tactics, business leaders and marketing teams can rank on the first page of Google in no time.
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