Should you build your own website? As functionality is critical to SEO it might be a good idea to hire an expert if you are a newbie. Make sure you ask for the site to be search engine optimized when you hire the firm or individual and stress that you would like the site to be as functional and user-friendly as possible.
If you would rather build the site yourself, you can find many off-the-shelf solutions for building an online store or catalog. Site builders can range in price from a few hundred to several hundred dollars. Once you have purchased the software, it requires a host and installation onto a server. This is one of the fastest and most efficient ways to build a web store or storefront overnight. However, if you know nothing about SEO you might want to read up a bit or take a course so that your SEO techniques can be employed in your self-built site.
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There are numerous ways to present your products or services online in a sellable manner, but the easiest way is using the catalog format. If you are a small to medium-sized enterprise, then you probably won’t want to spend any more than $5,000 on software and design. You’ll also want a solution that is quick to implement and easy to maintain as well. One tip for search engine optimizing this type of venture is to add photo captions beneath products as search engine spiders love to crawl captions.
If you don't have money to invest in software that, does it all for you then I suggest you consider building a much less expensive web-based store builder. You can build an e-commerce site using only your Web browser. There is no software to buy or install in this case as your store or "storefront" is hosted by a much larger online entity such as Wix or Shopify. SEO techniques are usually effective when it comes to using site builders although some hosts like Bravenet make it difficult for you to upload keyword-optimized metatags.
Whether you want to do it alone or hire an expert, that is on you. Experts can range in price and experience, finding the best person for the job should be at the top of your list when starting your own online business. If you choose to do it alone, Wix and Shopify are great web page builders that are template based and have robust SEO and marketing tools on their platforms. Don’t forget to read up on SEO blogs and other marketing blogs to help you get started!
Keywords:
SEO, Search Engine Optimization, Search Engine Optimization, SEM, Search Engine, Blog, Google
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